PracticeConsultingTaking Stock – Andersen’s new branding plunges the depths.

Taking Stock - Andersen's new branding plunges the depths.

Much was made of Andersen's decision earlier this year to drop old Arthur from its famous moniker.

To commemorate the event, all 77,000 employees were offered a choice of a golf shirt, laptop carry-case or personal organiser holder – all branded with the firm’s new logo.

But US-based staff found the gesture so derisory, they produced their very own Andersen gift catalogue. The spoof directory features a branded assault rifle to blow away your rivals and a Andersen laptop ‘computer’ which looks uncannily like an abacus. But TS was most amused by a plunger – to fix ‘blocked workflows in the business environment’. We were unaware the firm had such a large backlog.

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