PracticeConsultingBritish sport has too many hurdles

British sport has too many hurdles

British businesses are not doing enough to support sports stars desperate to find money to enable them to compete, according to a study commissioned by accountant Levy Gee.

The research, published in the report, ‘A Hurdle Too Far’, reveals that just one in 20 small businesses sponsor an athlete. Yet one in three is happy to spend more than #5,000 a year on corporate entertaining.

The cash crisis is threatening the development of Britain’s sports-stars, such as Denise Lewis above, despite lottery funding.

Levy Gee is also involved in the Going for Gold scheme, which matches sportspeople with potential sponsors. The scheme is approved by the British Olympic Association. For a small sum, businesses can help aspiring athletes and benefit by being associated with world-class success.

‘Money worries mean many athletes are running around in a vicious circle, chasing cash rather than finding sporting success. It’s affecting our sporting performance in the eyes of the world,’ said Catriona Russell, director of Going for Gold at Levy Gee.

Related Articles

5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

5m Alia Shoaib, Reporter
Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

Consulting Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

11m Stephanie Wix, Writer
Managing partner Q&A - the year ahead: Richard Toone, CVR Global

Accounting Firms Managing partner Q&A - the year ahead: Richard Toone, CVR Global

12m Kevin Reed, Writer
Deloitte 'self-imposes exile' on government contracts to defuse PM row

Accounting Firms Deloitte 'self-imposes exile' on government contracts to defuse PM row

12m Kevin Reed, Writer
Managing partner Q&A - the year ahead: Julie Adams, Menzies

Accounting Firms Managing partner Q&A - the year ahead: Julie Adams, Menzies

12m Kevin Reed, Writer
Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

Business Regulation Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

1y Kevin Reed, Writer
Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

Audit Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

1y Kevin Reed, Writer
New head of equity capital markets for KPMG

Accounting Firms New head of equity capital markets for KPMG

1y Stephanie Wix, Writer