AA tipped to use consultancy brand
Arthur Andersen is considering using the Andersen Consulting brand for its own consulting business, it confirmed this week.
Arthur Andersen is considering using the Andersen Consulting brand for its own consulting business, it confirmed this week.
The Big Five firm said it will consider using the AC brand, which could be worth up to £2.6bn according to brand finance experts, following a decision by an independent arbitrator this week forcing AC to surrender use of the name by 31 December.
Following this week’s divorce settlement between the two firms a spokeswoman for AA, said: ‘It is too early to tell what changes we will make, but the fact remains we have been awarded the name to use as we wish. We would not rule out rebranding our consulting business’.
A rebrand of the Arthur Andersen Consulting – the 15th largest in the UK – could prove expensive however, and could add to the confusion in the marketplace created during the arbitration process.
Branding valuation expert David Haigh, chief executive of brand valuation experts Brand Finance, told Accountancy Age that the brand name could be worth £2bn-£2.6bn.
Another possibility is that AA may decide to sell the Consulting name to a third party.
The numbers you crunch tell a story. Your expertis...
24yEmbracing user-friendly AP systems can turn the tide, streamlining workflows, enhancing compliance, and opening doors to early payment discounts. Read...
View articleOrganisations can enhance their financial operations' efficiency, accuracy, and responsiveness by adopting platforms that offer them self-service cust...
View articleIn a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...
View resourceDiscover how AP dashboards can transform your business by enhancing efficiency and accuracy in tracking key metrics, as revealed by the latest insight...
View articleGlobal spend on accountancy outsourcing up by 40% in the space of five years. News comes as accountancy outsourcing specialist AdvanceTrack reports en...
View articleFollowing a profitability review, Deloitte has decided to scale back its UK deals business due to lower returns. This strategic shift could lead to jo...
View articleUK-based Dow Schofield Watts (DSW), a mid-market professional services network, announced the creation of a new division called DSW Principal Partners...
View articleEY has been undergoing significant cost-cutting measures and streamlining its operations since the abandonment of Project Everest. The firm has made t...
View articleTransitioning from an accounting firm to a consultancy model is only one part of the puzzle. The next, equally vital piece is making the market aware ...
View articleThis framework, while providing a top-line view, underscores the importance of strategic vision, operational excellence, and the spirit of continuous ...
View articleLooking ahead, the Big 4 firms face a challenging year, with ongoing cost-of-living concerns, slow economic growth, rising geopolitical tensions, and ...
View articleLast month it was reported that Deloitte would be cutting approximately 1,200 jobs in the United States, making it the latest of the Big Four accounti...
View article