The Corporate Reputation Watch 2003 from Hill & Knowlton found that just 19% of CEOs thought improved ethics would result from better governance.
And 72% of boards now place a ‘great deal of weight’ on the ability of a CEO candidate to protect and enhance reputation.
Outside the boardroom, CEOs claimed the three main drivers towards improved ethics would be customers, the media and financial analysts.
Seventy eight per cent thought customers would have an impact on reputation, 48% thought the print media would do the same and 44% thought financial analysts would also make a difference.
Outside the UK, CEOs believed print media would be the greatest external force on reputation.
Does Darwin's theory apply to taxation? Colin ponders...
The EC has been instructed to draft a European Union (EU) directive authorising an EU financial transaction tax, which would apply to ten of the EU’s 28 member states
Accountancy watchdog the FRC has dropped its investigation into the former chief financial officer of Tesco, nearly two years after the supermarket was engulfed in an accounting scandal
Colin imagines how Apple's logo might change in the wake of the EC's ruling over its Irish tax arrangements