Chief execs: No link between governance and ethics

Link: Corporate governance still not top of the agenda

The Corporate Reputation Watch 2003 from Hill & Knowlton found that just 19% of CEOs thought improved ethics would result from better governance.

And 72% of boards now place a ‘great deal of weight’ on the ability of a CEO candidate to protect and enhance reputation.

Outside the boardroom, CEOs claimed the three main drivers towards improved ethics would be customers, the media and financial analysts.

Seventy eight per cent thought customers would have an impact on reputation, 48% thought the print media would do the same and 44% thought financial analysts would also make a difference.

Outside the UK, CEOs believed print media would be the greatest external force on reputation.

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