TechnologyExporters ignore e-commerce

Exporters ignore e-commerce

Up to 40% of UK exporters have yet to use the internet for selling their products, according to new research.

And despite the relentless media attention on dotcoms, respondents to the survey say they do not use the internet for business because they lack an e-commerce strategy.

Following in the wake of the dotcom crash in the middle of this year, the figures will not surprise many observers but others remain concerned about the slow take-up of web based selling.

David Robertson, chief executive of Bibby Financial Services which produced the research, said: ‘The survey results suggest that many UK exporters are missing a trick and failing to fully exploit the internet as a way of attacking international markets, because they remain unwilling to utilise e-commerce.’

Of those who have no internet service 45% said it was because they had no e-commerce strategy, 36% because of legal concerns and 27% because of ‘a lack of knowledge’.

Links

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