An investigation by PwC showed every dotcom it examined had inadvertently over or under-stated its site visitor numbers. Recently web company e-district’s directors suspended its CE Steven Laitman after discovering figures for registered users, page impressions and revenues were ‘substantially overstated’.
According to the company, it was not clear over what period the overstatement occurred, ‘but it could include all of 2000’.
PwC is, ironically the company auditor, but e-district did not have its hits audited by the Big Five firm or anyone else. Perhaps this is a lesson.
When you have expertise at your finger tips, it’s best to use it.
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