PracticeConsultingABC, it’s easy with PwC

ABC, it's easy with PwC

In November 2000, PricewaterhouseCoopers issued a press release calling for 'the wider recognition of the ABC electronic industry standard to ensure the 'metrics' used by dotcoms to measure traffic through their websites are accurate and comparable'.

An investigation by PwC showed every dotcom it examined had inadvertently over or under-stated its site visitor numbers. Recently web company e-district’s directors suspended its CE Steven Laitman after discovering figures for registered users, page impressions and revenues were ‘substantially overstated’.

According to the company, it was not clear over what period the overstatement occurred, ‘but it could include all of 2000’.

PwC is, ironically the company auditor, but e-district did not have its hits audited by the Big Five firm or anyone else. Perhaps this is a lesson.

When you have expertise at your finger tips, it’s best to use it.

Links

E-district to sue suspended CE

E-district suspends chief and shares

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