PracticeAccounting FirmsE&Y’s Profitunity! drive targets university high-fliers

E&Y's Profitunity! drive targets university high-fliers

Big four firm woos accountants of the future at source as it launches its second annual graduate recruitment competition

Teams from ten of the top universities in the UK are vying for top spot in
Ernst & Young’s second graduate recruitment contest, launched today.

The Profitunity! competition is designed to raise money for The Prince’s
Trust as the undergraduate teams are challenged to identify, design and deliver
a fundraising strategy over a five month period.

The teams from Bath, Bristol, Cambridge, Durham, Edinburgh, London School of
Economics, Nottingham, Oxford, Southampton and Warwick universities will be
provided with £500 and an Ernst & Young mentor who will help them develop
their business expertise.

Out of the 124 students participating, the winning team will be awarded
£3,000 at a ceremony in April 2008. All money raised will be donated to The
Prince’s Trust.

In its first year, Profitunity! raised £28,000 for the charity. As a result,
the competition has been extended from 16 student teams to 25.

Peter Matthews, Sponsoring Partner at Ernst & Young, said: ‘Profitunity!
enables us to engage with a graduate audience in a completely different way. We
are empowering students to raise awareness of and money for The Prince’s Trust,
whilst demonstrating their entrepreneurial skills.’

Further reading:

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