E&Y’s Profitunity! drive targets university high-fliers

Teams from ten of the top universities in the UK are vying for top spot in
Ernst & Young’s second graduate recruitment contest, launched today.

The Profitunity! competition is designed to raise money for The Prince’s
Trust as the undergraduate teams are challenged to identify, design and deliver
a fundraising strategy over a five month period.

The teams from Bath, Bristol, Cambridge, Durham, Edinburgh, London School of
Economics, Nottingham, Oxford, Southampton and Warwick universities will be
provided with £500 and an Ernst & Young mentor who will help them develop
their business expertise.

Out of the 124 students participating, the winning team will be awarded
£3,000 at a ceremony in April 2008. All money raised will be donated to The
Prince’s Trust.

In its first year, Profitunity! raised £28,000 for the charity. As a result,
the competition has been extended from 16 student teams to 25.

Peter Matthews, Sponsoring Partner at Ernst & Young, said: ‘Profitunity!
enables us to engage with a graduate audience in a completely different way. We
are empowering students to raise awareness of and money for The Prince’s Trust,
whilst demonstrating their entrepreneurial skills.’

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