What should I be spending on marketing?
Most firms that are growing at rates worth measuring are reportingexpenditure in marekting around 2 or 3% of turnover.
Take this with a large pinch of salt as the largest single item is oftenentertaining and many firms have a policy of allocating client entertainingagainst work in progress being a genuine cost of retaining a client.(Needless to say, the cost is then written off when the bills are prepared!)
Also you might care to note that if you do not have at least a part timemarketing co-ordinator you are unlikely to be successful with marketing.
This person is the ‘doer’ of marketing – organising the database,mailshots, telephone follow ups, seminars, brochures, newsletters and all thenetworking – best thought of as the PA to the marketing partner.