PracticeConsultingWhat should I be spending on marketing?

What should I be spending on marketing?

Most firms that are growing at rates worth measuring are reportingexpenditure in marekting around 2 or 3% of turnover.

Take this with a large pinch of salt as the largest single item is oftenentertaining and many firms have a policy of allocating client entertainingagainst work in progress being a genuine cost of retaining a client.(Needless to say, the cost is then written off when the bills are prepared!)

Also you might care to note that if you do not have at least a part timemarketing co-ordinator you are unlikely to be successful with marketing.

This person is the ‘doer’ of marketing – organising the database,mailshots, telephone follow ups, seminars, brochures, newsletters and all thenetworking – best thought of as the PA to the marketing partner.

Back to Your Practice

Related Articles

5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

5m Alia Shoaib, Reporter
Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

Consulting Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

11m Stephanie Wix, Writer
Managing partner Q&A - the year ahead: Richard Toone, CVR Global

Accounting Firms Managing partner Q&A - the year ahead: Richard Toone, CVR Global

12m Kevin Reed, Writer
Deloitte 'self-imposes exile' on government contracts to defuse PM row

Accounting Firms Deloitte 'self-imposes exile' on government contracts to defuse PM row

12m Kevin Reed, Writer
Managing partner Q&A - the year ahead: Julie Adams, Menzies

Accounting Firms Managing partner Q&A - the year ahead: Julie Adams, Menzies

12m Kevin Reed, Writer
Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

Business Regulation Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

1y Kevin Reed, Writer
Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

Audit Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

1y Kevin Reed, Writer
New head of equity capital markets for KPMG

Accounting Firms New head of equity capital markets for KPMG

1y Stephanie Wix, Writer