What should I be spending on marketing?

What should I be spending on marketing?

Most firms that are growing at rates worth measuring are reportingexpenditure in marekting around 2 or 3% of turnover.

Take this with a large pinch of salt as the largest single item is oftenentertaining and many firms have a policy of allocating client entertainingagainst work in progress being a genuine cost of retaining a client.(Needless to say, the cost is then written off when the bills are prepared!)

Also you might care to note that if you do not have at least a part timemarketing co-ordinator you are unlikely to be successful with marketing.

This person is the ‘doer’ of marketing – organising the database,mailshots, telephone follow ups, seminars, brochures, newsletters and all thenetworking – best thought of as the PA to the marketing partner.

Back to Your Practice

Share

Subscribe to get your daily business insights

Resources & Whitepapers

The importance of UX in accounts payable: Often overlooked, always essential
AP

The importance of UX in accounts payable: Often overlooked, always essentia...

2m Kloo

The importance of UX in accounts payable: Often ov...

Embracing user-friendly AP systems can turn the tide, streamlining workflows, enhancing compliance, and opening doors to early payment discounts. Read...

View article
The power of customisation in accounting systems
Accounting Software

The power of customisation in accounting systems

2m Kloo

The power of customisation in accounting systems

Organisations can enhance their financial operations' efficiency, accuracy, and responsiveness by adopting platforms that offer them self-service cust...

View article
Turn Accounts Payable into a value-engine
Accounting Firms

Turn Accounts Payable into a value-engine

3y Accountancy Age

Turn Accounts Payable into a value-engine

In a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...

View resource
8 Key metrics to measure to optimise accounts payable efficiency
AP

8 Key metrics to measure to optimise accounts payable efficiency

2m Kloo

8 Key metrics to measure to optimise accounts paya...

Discover how AP dashboards can transform your business by enhancing efficiency and accuracy in tracking key metrics, as revealed by the latest insight...

View article