What should I be spending on marketing?

Take this with a large pinch of salt as the largest single item is oftenentertaining and many firms have a policy of allocating client entertainingagainst work in progress being a genuine cost of retaining a client.(Needless to say, the cost is then written off when the bills are prepared!)

Also you might care to note that if you do not have at least a part timemarketing co-ordinator you are unlikely to be successful with marketing.

This person is the ‘doer’ of marketing – organising the database,mailshots, telephone follow ups, seminars, brochures, newsletters and all thenetworking – best thought of as the PA to the marketing partner.

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