Pryce, 49, left KPMG earlier this year to work at London Economics, an organisation that provides advice to government bodies, multi-nationals and high-growth companies.
Previously she helped launch GoodCorporation, chaired by former KPMG senior partner Lord Sharman, which promotes corporate social responsibility.
Reporting to Patricia Hewitt, Pryce will play an important role in the DTI’s support for businesses.
Hewitt said: ‘I am committed to improving the way the department functions so it fulfils its role of driving up UK productivity and competitiveness.’
A graduate of the London School of Economics, Pryce has also worked at Williams and Glyn’s Bank/Royal Bank of Scotland and Esso Europe.
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