A momentous battle between three practice management titans saw APS prove
victorious for this year’s award.
The judges said there were ‘three good entries’, but were swayed towards APS
by the quality of their clients’ comments.
Cambridgeshire-based firm Bulley Davey said its investment in APS had proved
excellent value for money. South west firm Simpkins Edwards said APS listened to
its needs for a product with a strong core, but a broader base of services.
Saffery Champness’s Jonathan Fox said it was ‘the best system I have seen’.
The closely fought competition saw both Iris and CCH being highly praised for
their testimonials and technologies, but ‘APS is challenging the home market’,
said one judge.
‘It’s innovative and fleet of foot, with a client service ethos,’ said
APS claims to have never lost a client to any of its top-tier practice
management rivals, which is quite a boast considering the level of competition.
Shortlisted in last year’s award, APS said success had driven it to look at
improving its offering.
A refocus on client engagement followed. It also introduced an intelligence
module, Practice IQ, which enables practices to measure the value they deliver
It has also posted an average 20% year-on-year revenue growth since 2002,
with 50% of its sales generated from support and maintenance.
Recent client wins include FW Stephens, James Cowper, Horsfield Smith, RGL,
Menzies and Chantrey Vellacott.
APS has been awarded gold partner status by Microsoft for its use of
Microsoft technologies, and by Interwoven for its use of cutting edge
FW Stephens was searching for a technology to replace its legacy systems to
drive the business forward. The firm had moved to new premises, upgraded its IT
infrastructure and the decision on its practice management software was seen as
the final piece of the jigsaw.
APS’ Advance systems has proved so rich in functionality that the firm is
just scratching the surface of its capabilities.
‘In addition we were impressed by the approach APS takes with clients and
collective vision on how we could leverage our existing client data,’ said FW
Stephens general manager Chris Madden.
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