PracticeAccounting FirmsBT targets SME market with new online software

BT targets SME market with new online software

BT encourages accountants to move their SME clients onto its online accounting software product called Xero

BT is targeting accountants to encourage them to move SME clients on to their
online accounting software product, accusing traditional vendors of failing to
embrace the new model of delivering products.

The telecoms giant will sell Xero, the online accounting service, to SMEs
where they will come up against a raft of other software-as-a-service (SaaS)
providers attempting to eat into Sage’s market share.

The market is waiting for Sage to unveil a SaaS product, but it recently
suffered problems while beta-testing its ‘Live’ online offering at the beginning
of the year.
‘There’s a real change going on and traditional vendors haven’t really embraced
online accounting,’ said Chris Lindsay, general manager at BT Business
applications.

BT is focusing on accounting practices and networks as a key channel to the
SME marketplace.

‘It is a coup for Xero, partnering with the biggest telecoms operator,’ said
John Oates, Baker Tilly partner and ICAEW IT faculty chairman.

The service is charged at £19 per a month, and is free on 30-day trial.

Related Articles

Better together: Accountants, advisers and business protection for SME clients

Accounting Firms Better together: Accountants, advisers and business protection for SME clients

10m Emma Smith, Managing Editor
Former Deloitte boss and HgCapital launch CogitalGroup

Accounting Firms Former Deloitte boss and HgCapital launch CogitalGroup

1y Richard Crump, Writer
Low cost accounting firms to be the next victim of Brexit?

Accounting Firms Low cost accounting firms to be the next victim of Brexit?

1y Editorial comment
Deloitte propels into SME market with £2.5m accounting services investment

Accounting Firms Deloitte propels into SME market with £2.5m accounting services investment

1y Fraser Simpson, Reporter
Financial carelessness is harming startup growth, finds KPMG

Accounting Firms Financial carelessness is harming startup growth, finds KPMG

2y Fraser Simpson, Reporter
Friday Afternoon Live: KPMG/Metro Bank + Big Four tech v audit

Accounting Firms Friday Afternoon Live: KPMG/Metro Bank + Big Four tech v audit

2y Kevin Reed, Writer
KPMG agrees deal with debt crowdfunding platform InvestDen

Accounting Firms KPMG agrees deal with debt crowdfunding platform InvestDen

2y Richard Crump, Writer
KPMG ‘commits’ to alternative finance with MarketInvoice tie-up

Accounting Firms KPMG ‘commits’ to alternative finance with MarketInvoice tie-up

2y Calum Fuller, Reporter