Softworld organisers have had to shelve plans to stage an exhibition in
A reduction in marketing budgets led to fewer companies than anticipated
signing up for the event organisers said in a statement today.
‘Despite the very positive reaction to the idea of running an event north of
the border, exhibiting companies are now finding that a widespread reduction in
marketing budgets has meant that fewer companies were able to take part than
‘This in turn meant that the organisers were not happy to go ahead with what
would have been a lesser event.’
Organisers added that Softworld North will now run only on Tuesday 10
February, at the Reebok Stadium in Bolton, Greater Manchester.
‘In this larger venue we have space to run the HR & Payroll and
Accounting & Finance shows alongside one another to create a larger event’,
said Andy Mather, portfolio director responsible for the event.
‘Exhibitors and visitors will benefit, as we find that around a quarter of
the audience like to visit both areas when they run alongside one another’ he
The Softworld team is now totally focused on making the London and North
shows a success for visitors and exhibitors alike.
For the latest show updates visit: www.softworld.co.uk
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