TechnologySoftworld Scotland called off

Softworld Scotland called off

Reduction in marketing budgets blamed for fewer companies than anticipated signing up for IT exhibition, forcing organisers to cancel

Softworld organisers have had to shelve plans to stage an exhibition in
Scotland.

A reduction in marketing budgets led to fewer companies than anticipated
signing up for the event organisers said in a statement today.

‘Despite the very positive reaction to the idea of running an event north of
the border, exhibiting companies are now finding that a widespread reduction in
marketing budgets has meant that fewer companies were able to take part than
anticipated.

‘This in turn meant that the organisers were not happy to go ahead with what
would have been a lesser event.’

Organisers added that Softworld North will now run only on Tuesday 10
February, at the Reebok Stadium in Bolton, Greater Manchester.

‘In this larger venue we have space to run the HR & Payroll and
Accounting & Finance shows alongside one another to create a larger event’,
said Andy Mather, portfolio director responsible for the event.

‘Exhibitors and visitors will benefit, as we find that around a quarter of
the audience like to visit both areas when they run alongside one another’ he
added.

The Softworld team is now totally focused on making the London and North
shows a success for visitors and exhibitors alike.

Further reading:

For the latest show updates visit: www.softworld.co.uk

Related Articles

Email overload - the modern curse

Technology Email overload - the modern curse

6y Dr Monica Seely
Thinking outside the firewall

Technology Thinking outside the firewall

6y Graeme Batsman
Cheque-mate

Accounting Software Cheque-mate

6y Adrian Stafford-Jones
iXBRL: All smoke and no fire?

Technology iXBRL: All smoke and no fire?

6y Rachael Singh, Writer
Iris launches online

Technology Iris launches online

6y Rachael Singh, Writer
Add agility to your business intelligence

Accounting Software Add agility to your business intelligence

6y NobAkiha
Little and large - an alternative business technology strategy

Company News Little and large - an alternative business technology strategy

7y Craig Stephens
Security a concern over bank account software

Accounting Software Security a concern over bank account software

7y Rachael Singh, Writer