Accountancy Age has once again combined with Ashridge, the business
school, to offer a place on a management course for the lucky winner of our
The course, worth £12,500, is the Ashridge Leading and Strategy and Change
Programme, designed to initiate students into the most up-to-date strategic
thinking, and provide insight into leadership techniques needed for the
effective implementation of strategy.
The course is structured around a number of three or four-day modules, and
examines the links between organisational culture, structure, strategy and
A key component is the Live Case exercise, over three days, in which
participants are asked to address a strategic issue within a real organisation;
taking part in interviewing customers or analysing competitors before
recommendations are then made to the client. In previous years, clients have
included Dixons, the Rambert Dance Company, Flexjet Europe and Coral Eurobet.
To win a place on the course, all you have to do is answer our survey on who
is Britain’s best strategic mind and describe your reasons why in no more than
The possibilities include Philip Green, the entrepreneur who turns High
Street duffers into stars; Sir Terry Leahy, chairman of Tesco, whose tills take
£1 of every £8 we spend or; more radically, David Beckham, builder of the
world’s biggest personal brand.
To learn more about the programme, click here.
And to read a testimony from a successful graduate, click
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