Said to be the key driver of business, the role of senior marketers is being
undervalued in the company boardroom, according to a newly released
The study found 33% of chief financial officers (CFO) disagreed that
‘marketing is crucial to the process of determining strategy’.
Malcolm Wilkinson, Deloitte head of marketing effectiveness, said that, while
81% of chief executive officers (CEO) regarded marketing as a key driver of
growth, there appeared to be a lack of appreciation for marketing’s role in
influencing and delivering corporate growth, leading to fundamentally different
views at board level which resulted in a critical boardroom ‘disconnect’
presenting a major challenge to corporate growth.
‘Confusion reigns between the role of the marketing department and the
practice of marketing in its broadest sense,’ he said. ‘Only 50% of CMOs believe
that their CEO fully appreciates the value of marketing.’
The Financial Reporting Council has issued guidance regarding the annual reporting of 1,200 large and smaller listed companies. The letter highlighted the key issues and improvements that can be made in the 2016 reporting season
Baldwins Accountancy Group has continued investment in the north-east and appointed David Fish as a director in its corporate finance team
UK M&A activity bounced back strongly in July and August, according to analysis by the deals practice at PwC.
Smith & Williamson has added Jim Clark and Philip Marsden, of Marsden Clark Corporate Finance Limited, to its corporate finance team.