PracticeConsultingPKF in direct mail VAT victory

PKF in direct mail VAT victory

Panell Kerr Foster is claiming victory this week after a landmark ruling for VAT on direct mail marketing.

Acting on behalf of Direct Marketing Bureau in Leeds, PKF argued at a VAT tribunal that mail supplied by financial services companies were ‘mailing packs’ and therefore zero rated instead of ‘advertising services’ which are standard rated.

The firm believes it has saved its client £250,000 a year and much more for the industry.

PKF to review BBC’s reporting

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