BDO wields axe in bid for cohesion
BDO Stoy Hayward could axe some of the offices in its network in its bid to create a more cohesive national firm.
The firm said it intends to move from the regional partnership under which it operates now to a national partnership.
BDO senior partner Chris Swinson told Accountancy Age: ‘If you are intending to increase the cohesion, there may be offices that are not part of that plan.’ But he added the new strategy might not just be a matter of acquiring or getting rid of offices.
‘At the end of the day we are creating a brand to make sure we offer the best value for clients,’ said Jeremy Newman, the firm’s new managing partner in the south-east. ‘We want all our offices to offer our full range of services.’
Newman said the revamp began by ‘addressing the internal structures. Having done so, we will address the recruitment of extra people to deliver the range of services at all BDO offices.’
The firm hopes the move will strengthen its market share nationally to equal its performance in the south-east, where its market share grew by 6%.The firm outlined its successful performance for the last year in its annual statement released today.
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