Ernst & Young launches attack on the youth market
In a move that will get its name known by US schoolchildren, Ernst & Young has set up a website designed to help them understand money and financial planning.
It will also, said the firm, help them improve their maths skills. Moneyopolis uses wacky graphics, bright colours and cartoon characters in an effort to make finance fun and appealing.
According to a spokesman, the site was built in response to survey evidence that American school kids fall behind children from other countries in maths.
Children are encouraged to start thinking about getting an after-school job, saving for college or a car and setting long-term goals, while at the same time learning about the importance of community volunteer work.