Identity confusion forces Cisco to drop name

Identity confusion forces Cisco to drop name

Name confusion with a US-based global internet giant has forced Cisco, the UK association for small non-FTSE 350 quoted companies, to ditch its corporate title.

Identity mix-ups have escalated over the past two years as US company Cisco Systems has raised its profile in the UK forcing the association for 2,000 smaller quoted companies to opt for an identity overhaul.

Top level negotiation between senior managers from both company’s has lead to an ‘amicable agreement’, Cisco UK claims.

Cisco said it would announce its new name shortly after ‘due diligence has been conducted’.

The name change comes as Cisco fights a number of battles it believes create barriers to the growth of small quoted companies, including the merger of the London and Frankfurt exchanges.

And in a surprise boon for the UK association the US corporation has agreed to support a series of joint initiatives, including sponsorship of Cisco’s programme of regional seminars and its annual dinner for the City in November.

Chairman John Thunhurst of Cisco said: ‘We are delighted to have reached an agreement that allows the organisation to continue to expand, particularly at a time when the small quoted company sector is under greater pressure than ever.’

Share

Subscribe to get your daily business insights

Resources & Whitepapers

Why Professional Services Firms Should Ditch Folders and Embrace Metadata
Professional Services

Why Professional Services Firms Should Ditch Folders and Embrace Metadata

3y

Why Professional Services Firms Should Ditch Folde...

In the past decade, the professional services industry has transformed significantly. Digital disruptions, increased competition, and changing market ...

View resource
2 Vital keys to Remaining Competitive for Professional Services Firms

2 Vital keys to Remaining Competitive for Professional Services Firms

3y

2 Vital keys to Remaining Competitive for Professi...

In recent months, professional services firms are facing more pressure than ever to deliver value to clients. Often, clients look at the firms own inf...

View resource
Turn Accounts Payable into a value-engine
Accounting Firms

Turn Accounts Payable into a value-engine

3y

Turn Accounts Payable into a value-engine

In a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...

View resource
Digital Links: A guide to MTD in 2021
Making Tax Digital

Digital Links: A guide to MTD in 2021

3y

Digital Links: A guide to MTD in 2021

The first phase of Making Tax Digital (MTD) saw the requirement for the digital submission of the VAT Return using compliant software. That’s now behi...

View resource