E&Y outdoes Big Four rivals on brand strength

E&Y outdoes Big Four rivals on brand strength

 Smallest of the Big Four trumps two of its bigger rivals on brand strength

It may be the smallest of the
Big Four, but
Ernst & Young has a stronger brand name,
than both Deloitte and KPMG, according to the
Business Superbrands
Council
(BSC).

The firm was ranked the second best accountancy brand in the UK by the BSC.

Overall, E&Y, ranked 29th on a ranking of the UK’s top 500 business
brands beating Deloitte which managed just 50th spot and KPMG (ranked 42nd), to
come just behind PwC.

Grant Thornton and BDO Stoy Hayward achieved rankings of 280 and 383
effectively.

The BBC topped the Business Superbrands Council ranking, followed by
Microsoft and British Airways. Brands were rated according to quality,
reliability and distinctiveness within their sector.

Further reading:

E&Y helps create commercial pilot training group

E&Y settles Ferox dispute out of court

ITEM Club warns of disappointment for chancellor

Related Articles

It’s not just the potential of women at stake, it’s the potential of accountancy

Accounting Firms It’s not just the potential of women at stake, it’s the potential of accountancy

5d Jean Stephens, RSM International
PwC to net £50m from Carillion insolvency

Accounting Firms PwC to net £50m from Carillion insolvency

2w Alia Shoaib, Reporter
Mercer & Hole makes two new appointments

Accounting Firms Mercer & Hole makes two new appointments

3w Emma Smith, Managing Editor
Sexual harassment – is accountancy next for #MeToo?

Accounting Firms Sexual harassment – is accountancy next for #MeToo?

1m Karen Baxter, Lewis Silkin
Johnston Carmichael CEO appointed as ICAS president

Accounting Firms Johnston Carmichael CEO appointed as ICAS president

2m Emma Smith, Managing Editor
British Accountancy Awards 2018 – entries open!

Accounting Firms British Accountancy Awards 2018 – entries open!

2m Emma Smith, Managing Editor
Is the accountancy sector facing an international talent crisis?

Accounting Firms Is the accountancy sector facing an international talent crisis?

2m Lewis Silkin
RSM appoints new Chief Operating Officer

Accounting Firms RSM appoints new Chief Operating Officer

2m Alia Shoaib, Reporter