Deloittes to harmonise branding
Deloitte Touche Tohmatsu has taken an international decision to slowly phase ina new simpler branding for all its professional services groups to provide a consistent corporate identity.
Previously Deloitte Touche Tohmatsu, Deloitte & Touche and Deloitte Consultingall had slightly different brandings.
The decision to harmonise the branding ofthe three groups has been on the cards for a long time, said Deloitte’s UKmarketing partner David Thorley.
‘We want to regularise the way we present ourselves and be very overt that weare one organisation,’ said Thorley.The organisation’s new bolder, dark blue Arial-style font will replace the morestreamline, black branding and will shortly feature on all web sites and companystationary.
The global decision follows indications that Deloittes will only separate itsconsultancy and auditing practices if it was placed under significant pressure byregulators.