Government ecommerce awards under fire

An unhappy entrant for the 2002 E-Commerce awards has slammed the event for being disorganised and failing to recognise true e-business.

Software company extraVision, which specialises in email marketing technology, has accused the awards, organised by UK Online for Business, of displaying a lack of insight by the government into e-business.

John Rowlinson, managing director, said they illustrate ‘a major flaw in thinking of the UK government and industry when it comes to technology.’

He said government and industry are blinded by the bells and whistles on a website and fail to look beyond the hype.

‘I truly believe that there is so much more to e-business than a flashy website yet clearly the government does not,’ he said.

‘I know I sound like a spoilt child because we didn’t get through, but the whole process was very disorganised.’

He said that every one of the shortlisted entries in the e-business category is ‘a purely web-based venture.’

To derive maximum benefit from the knowledge economy, he said the government ‘needs to take a wider view’.

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