Sage targeting KashFlow, Mamut and NetSuite

Sage has taken its gloves off and is zeroing in on competitors such as
KashFlow, NetSuite, Mamut, and Iris by giving customers a 25% discount to move
suppliers.

Customers using software such as HMRC online, Intuit, Microsoft Dynamics,
Peagus Opera II and MYOB can trade in their old package to receive a discount as
long as they can prove they are using one of the competitors listed.

Graeme Edwards, head of commercial marketing for Sage’s small business
division, said: “We’re proud of our software and services for small business and
like any company, we’re always keen to attract new customers.”

The discount is offered on Sage 50 Accounts, Sage 50 Payroll and ACT! By
Sage.

KashFlow launched a similar deal earlier this year offering Sage customers,
amongst others, a year’s free subscription if they moved. It has so far received
over £30,000 worth of products from competitors.

Kashflow CEO, Duane Jackson, said: “I’m quite flattered that we’re the only
web-based accounting product they think is directly comparable to Sage 50
Accounts.”

“I’m so sure they won’t get a single KashFlow customer from this promotion
that I’ll put their offer on my blog for all KashFlow customers to see,” he
added.

Sage has said the offer is only available to businesses and does not include
Sage 50 Business, Sage 50 Financial, Sage 50 people packages or Sage
Instant/Start up.

The company previously offered a 15% discount increasing the amount in the
last few months with the 25% promotion to run until the end of December.

Further reading:

KashFlow to burn rivals products

NetSuite targets SAP customers faced with higher fees