Brexit & EconomyPoliticsKPMG to report on responsible drinking

KPMG to report on responsible drinking

The home secretary has tasked KPMG with looking into how the drinks industry markets itself, particularly to young people.

KPMG is to conduct a review into responsible drinking, the home secretary
announced today.

Jacqui Smith announced at a meeting today with the key players of the alcohol
and retail industry, police and local authority licencing officers, that a
review of how the industry is tackling underage drinking be drawn up by March.

Smith said that she wants to know more on what the industry is currently
doing to confront the issues and has asked KPMG to review industry practice and
to see if standards are being met.

The home secretary went on to say that if standards were not met or showed
signs of weakness, she would not rule out the possibility of statutory
regulation to combat the problem.

She said she wanted to take a ‘long hard look at how they promote alcohol,
particularly to the young.’

‘I want to know if industry should be doing more, and I am now asking KPMG to
review industry practice to test how well the standards agreed by the industry
are being met by the industry,’ she added.

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