Short-termism hits marketing morale

Eighty one per cent of marketing staff questioned by the Professional
Marketers Forum reported increased pressure, with 22.5% saying they were looking
for a new job.

Common sources of stress were delivering projects, dealing with partners and
team management.

‘Hard work and loyalty no longer mean anything in today’s economic climate,’
said one respondent. ‘The equity partners are only looking at the business short
term and in the need to reduce costs are decimating their marketing team as an
unjustified cost.’

Other complaints included a lack of understanding of the role of marketing
and budget cuts.

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