PracticeAccounting FirmsShort-termism hits marketing morale

Short-termism hits marketing morale

Marketing staff within firms are suffering from low morale as the recession bites, with nearly a quarter actively looking for a new job

Eighty one per cent of marketing staff questioned by the Professional
Marketers Forum reported increased pressure, with 22.5% saying they were looking
for a new job.

Common sources of stress were delivering projects, dealing with partners and
team management.

‘Hard work and loyalty no longer mean anything in today’s economic climate,’
said one respondent. ‘The equity partners are only looking at the business short
term and in the need to reduce costs are decimating their marketing team as an
unjustified cost.’

Other complaints included a lack of understanding of the role of marketing
and budget cuts.

Related Articles

Training and graduate intake increase across Top 100 firms

Accounting Firms Training and graduate intake increase across Top 100 firms

4y Rachael Singh, Writer
Boom in accountant hires expected before end of 2013

Accounting Firms Boom in accountant hires expected before end of 2013

4y Rachael Singh, Writer
E&Y economic advisor heaps scorn on recession figures

Accounting Firms E&Y economic advisor heaps scorn on recession figures

6y Richard Crump, Writer
Regions in recession: is the worst over?

Accounting Firms Regions in recession: is the worst over?

8y Wilf Altman
Marketing: winning tactics

Accounting Firms Marketing: winning tactics

8y John Timperley
Practices in distress - waving not drowning

Accounting Firms Practices in distress - waving not drowning

8y Ron Goldsmith
Downturn sees boom in audit tendering

Accounting Firms Downturn sees boom in audit tendering

8y Mario Christodoulou, Writer
Video: Preparing for a recovery

Accounting Firms Video: Preparing for a recovery

8y rumo, Writer