PracticeConsultingLeader – Are your clients heroes in their own write?

Leader - Are your clients heroes in their own write?

When it comes to harsh realities, dotcoms have not only smelt the coffee but gulped it and ordered another cup. The three Rs of e-commerce have been learnt by rote: receivers, redundancies and (w)rite-offs. Specialist publications serving the e-industry, once thick door-stops, are now no more than sad flaps of processed cheese. The glory days are over. Those dusting themselves off are having to turn their attention to less glitzy, but no less important, e-matters.

Attention to the content provided to employees and customers seems to be at the top of every webmaster’s “to-do” list. Forget the advertising and hoopla around the content – companies are having to manage and maximise the content itself. We take a look at this practice in detail. The art of structuring content on the web either for the purpose of information or persuasion is being taken very seriously. The job not only requires an appreciation of what happens on-screen, but of how content is stored and prepared for those searching for it.

The serious nature of the work undertaken by consultants working in this field must cheer those who have long suspected that the Internet was becoming the domain of marketeers and modish designers. No longer is it enough for a website to look nice, appear up-to-date and speed along. Content management makes sure that there is a substantial feature that delivers on the trailer.

Content, of course, is not simply a question of text and pictures; streaming video, audio and a host of other embedded technologies must also be managed.

It seems that consultants will need to approach this discipline not only with an appreciation of how text can work in a compelling and lucrative fashion but also with a solid grasp of the technical know-how needed to present it within the usual bandwidth restrictions.

Related Articles

5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

5m Alia Shoaib, Reporter
Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

Consulting Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

11m Stephanie Wix, Writer
Managing partner Q&A - the year ahead: Richard Toone, CVR Global

Accounting Firms Managing partner Q&A - the year ahead: Richard Toone, CVR Global

12m Kevin Reed, Writer
Deloitte 'self-imposes exile' on government contracts to defuse PM row

Accounting Firms Deloitte 'self-imposes exile' on government contracts to defuse PM row

12m Kevin Reed, Writer
Managing partner Q&A - the year ahead: Julie Adams, Menzies

Accounting Firms Managing partner Q&A - the year ahead: Julie Adams, Menzies

12m Kevin Reed, Writer
Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

Business Regulation Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

1y Kevin Reed, Writer
Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

Audit Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

1y Kevin Reed, Writer
New head of equity capital markets for KPMG

Accounting Firms New head of equity capital markets for KPMG

1y Stephanie Wix, Writer