Andrew Reeves, group commercial and financial director at advertising group
Ogilvy, has been appointed to the board of
the Marketing Communication
Consultants Association (MCCA), the first time it has appointed an
FD to its board.
The appointment of Reeves is part of the MCCA’s aim of evolving the role of
finance as a key component within the marketing sector.
The MCCA said it recognised that marketing has become more accountable for
services provided, demanding greater budget transparency. It added that this has
led to an increased commercial role within financing.
MCCA chairman Graham Kemp said: ‘MCCA aims to continuously and accurately
reflect our member agencies while leveraging enhanced industry performance.
Andrew fits the bill. We welcome his expertise.’
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