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    IVA providers slammed by ads watchdog

    IVA providers slammed by ads watchdog

    Advertising Standards Authority finds IVA factory ads miselading 

    Author Writer Date published April 11, 2007 Categories

    Three debt advisors have been warned by advertising watchdog
    ASA about
    their marketing tactics.

    Begbies Traynor business W3 Debt Solutions, Money Debt & Credit and
    Accuma were told to alter or stop adverts for exaggerating the benefits for
    individuals entering into IVAs.

    The challeneges against the advertised claims were made by rival IVA provider
    Debt Free
    Direct         .

    For example, DFD challenged Accuma on its advert that claimed people could
    get up to 80% of their debt wiped off. The ASA said the percentage was not
    representative of most cases, which would not wipe off as much debt when the
    firm’s fees were taken into account.

    Further reading:

    Accuma sees strength in IVA market

    IPA considers insolvency-lite licence

    IPA to act as debt watchdog

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