Sage sets up dedicated division

Sage, the UK market leader in accounting software, has announced a new division specifically catering for accountants.

According to Sage managing director Graham Wylie, the new professional accountants’ division ‘will ensure that the accountancy channel is one of the most important influences in Sage’s marketing strategy for the year ahead’.

The division will be led by Gavin May, former managing director of PACS – acquired by Sage in February. The division will market the Audit 2000 package, but May plans to build a bigger portfolio of services for the profession. He will also take over Sage’s 2,500-strong Accountants Club, which aims to develop software sellers as well as advisers.

‘Accountants are expected to offer more than just traditional services,’ said May. ‘The professional accountants division will equip accountants in practice with the tools they need to provide added value services such as advice on accountancy software.’

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