Sage aims to be 'Best' in America
The US operations of UK-based Sage Software, the accountancy software giant, has been re-organised and re-named under a single brand.
Unfortunately it has not been able to call itself Sage. Instead the company has pulled its US operation – which has been created through a series of acquisitions – under the name Best Software.
This, according to a press release issued by the company yesterday, will enable Best Software to go ‘head-to-head with such companies as Microsoft and Intuit’.
Microsoft, especially, has recognised the market Sage operates in as extremely fruitful. Through its acquisitions of Navision and Great Plains Software Microsoft now poses a significant threat to Sage.
The US operations of Sage account for almost half of the companies annual sales.