Stoys sees profit in big breakfast idea

The students won thanks to their invention, Frupp, a new fry-up breakfast paste. The students, currently in their second year of a degree course in Business and Economics, have won a two-week placement at the mid-tier firm in the British Virgin Islands where they will learn about starting up a business.

The winners came up with the maverick idea after identifying that executives, students and young people in particular are too busy to prepare a cooked breakfast.

The winners hope Frupp will allow people to enjoy that traditional ‘fry-up’ taste in a convenient spread for toast.

Steve Daynes, competition judge at Stoys said: ‘Max and Chris both showed great entrepreneurial spirit by identifying a gap in the market and coming up with a business idea that is innovative and fun.’

Some other winning ideas included a website dedicated to students taking a gap year, a multilingual website that provides accommodation for professionals across the world and a plan to adapt the Pizza Express formula to an Indian restaurant.

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