PracticeConsultingStoys sees profit in big breakfast idea

Stoys sees profit in big breakfast idea

BDO Stoy Hayward has awarded two Exeter University students first prize for their entrepreneurial proposal in the firm's Big Idea competition.

The students won thanks to their invention, Frupp, a new fry-up breakfast paste. The students, currently in their second year of a degree course in Business and Economics, have won a two-week placement at the mid-tier firm in the British Virgin Islands where they will learn about starting up a business.

The winners came up with the maverick idea after identifying that executives, students and young people in particular are too busy to prepare a cooked breakfast.

The winners hope Frupp will allow people to enjoy that traditional ‘fry-up’ taste in a convenient spread for toast.

Steve Daynes, competition judge at Stoys said: ‘Max and Chris both showed great entrepreneurial spirit by identifying a gap in the market and coming up with a business idea that is innovative and fun.’

Some other winning ideas included a website dedicated to students taking a gap year, a multilingual website that provides accommodation for professionals across the world and a plan to adapt the Pizza Express formula to an Indian restaurant.

BDO goes on the road for online campaign

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