TaxPersonal TaxThe life and times of Hector.

The life and times of Hector.

Hector was introduced by the Revenue in 1995 as part of a campaign to publicise self- assessment. He was never intended to represent the department itself but the cheery pinstriped figure soon came to symbolise the Revenue on TV, newspaper ads and on hoardings. His departure comes as Ian Schoolar takes up his post as marketing director at the Revenue, the first of his kind in Whitehall, though the decision for Hector to go was made before his arrival.

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