TechnologyAccounting SoftwarePeopleSoft launches CRM offerings

PeopleSoft launches CRM offerings

PeopleSoft has this week announced four new vertical customer relationship management applications, part of the company's efforts to leverage its installed base to steal into a CRM market dominated by rival Siebel.

PeopleSoft’s new vertical solutions will target the government, insurance, high technology and energy industries.

The appeal of customised CRM for specific verticals is a strong one, according to PeopleSoft.

‘Around half the cost of implementing CRM is attributed to integrating the software into industry-specific systems,’ said Robb Eklund, vice president of CRM marketing at PeopleSoft.

PeopleSoft launched its first vertical CRM offerings almost a year ago with its financial services suite.

An offering for the telecoms sector was launched last month, and the company also plans to announce on Monday that Belgium state telco Belgacom has become a new customer.

The four CRM offerings are part of PeopleSoft’s ongoing bid to deliver differentiated applications from its baseline horizontal PeopleSoft 8.1 suite.

Customising offerings for each vertical requires little variation from the base code due to the template nature of the base product, said Eckland. He added that all the different vertical offerings can be upgraded at the same time because of the commonality of their base code.

PeopleSoft has set its sights on leveraging its user base to compete with CRM giant Siebel, but still has some way to go.

Siebel has more than 20 vertical CRM solutions and the company derives around 70% of its revenue from vertical solutions.

PeopleSoft says it plans to release one or two new vertical CRM offerings each quarter.

PeopleSoft’s CRM for Government will be the first application to ship, with the other three new offerings all set to ship before the end of the year.

According to the company it has 1,200 CRM customers globally with around 40% of those based in Europe.

Related Articles

Accountancy in the digital age: Flexibility, agility, efficiency

Accounting Software Accountancy in the digital age: Flexibility, agility, efficiency

3w Pegasus Software | Sponsored
Sage purchases Intacct in its largest ever acquisition

Accounting Software Sage purchases Intacct in its largest ever acquisition

5m Alia Shoaib, Reporter
5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

5m Alia Shoaib, Reporter
UK behind foreign markets in digital accounting, but gap is narrowing

Accounting Software UK behind foreign markets in digital accounting, but gap is narrowing

7m Alia Shoaib, Reporter
The rise of the progressive accountant

Accounting Software The rise of the progressive accountant

8m Emma Smith, Managing Editor
Making Tax Digital: Revolution or revolt?

Accounting Software Making Tax Digital: Revolution or revolt?

8m Emma Smith, Managing Editor
Making Tax Digital: Is HMRC’s recent system fault a cause for concern?

Accounting Software Making Tax Digital: Is HMRC’s recent system fault a cause for concern?

8m Emma Smith, Managing Editor
Four reasons why SME owners should switch to cloud accounting

Accounting Software Four reasons why SME owners should switch to cloud accounting

9m Emma Smith, Managing Editor