PeopleSoft’s new vertical solutions will target the government, insurance, high technology and energy industries.
The appeal of customised CRM for specific verticals is a strong one, according to PeopleSoft.
‘Around half the cost of implementing CRM is attributed to integrating the software into industry-specific systems,’ said Robb Eklund, vice president of CRM marketing at PeopleSoft.
PeopleSoft launched its first vertical CRM offerings almost a year ago with its financial services suite.
An offering for the telecoms sector was launched last month, and the company also plans to announce on Monday that Belgium state telco Belgacom has become a new customer.
The four CRM offerings are part of PeopleSoft’s ongoing bid to deliver differentiated applications from its baseline horizontal PeopleSoft 8.1 suite.
Customising offerings for each vertical requires little variation from the base code due to the template nature of the base product, said Eckland. He added that all the different vertical offerings can be upgraded at the same time because of the commonality of their base code.
PeopleSoft has set its sights on leveraging its user base to compete with CRM giant Siebel, but still has some way to go.
Siebel has more than 20 vertical CRM solutions and the company derives around 70% of its revenue from vertical solutions.
PeopleSoft says it plans to release one or two new vertical CRM offerings each quarter.
PeopleSoft’s CRM for Government will be the first application to ship, with the other three new offerings all set to ship before the end of the year.
According to the company it has 1,200 CRM customers globally with around 40% of those based in Europe.
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