BusinessCompany NewsThiam to take Pru hot seat in Broadley’s wake

Thiam to take Pru hot seat in Broadley's wake

Tidjane Thiam, the current CEO of Aviva Europe, has been appointed as the next FD of insurance giant Prudential, replacing Philip Broadley

The selection of the Ivory Coast-born executive will been seen as a coup by
diversity activists, as he joins only a handful of FDs from ethnic minorities in
the FTSE 100.

Thiam joined Aviva from consulting firm McKinsey in November 2002, and was
appointed chief executive of its European arm in January last year.

Commenting on the appointment, Mark Tucker, Prudential group CEO, said: ‘I am
truly delighted to welcome Tidjane to Prudential. His diverse background and
experience mean that he is well-suited to help lead Prudential to the next stage
of its development.’

Thiam is expected to take up his role in April 2008 when Broadley officially
leaves.
At present, Broadley has given no indication of his next port of call. Reports
said that an internal memo sent out by Broadley had said he wanted to consider
all of the choices open to him before making any decisions. Broadley’s tenure as
chair of the Hundred Group is also drawing to a close.

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