Businesses are not evolving with technological changes, according to research conducted by the Cranfield School of Management and Microsoft Ltd. The ‘Business Barometer’ findings show that 64% of businesses are still not using e-commerce in its sales plans.
Neil Holloway, managing director of Microsoft UK Ltd, ‘E-commerce is not a fad. It is a fundamental part of business evolution. So many web sites are just on-line brochures – a real e-commerce solution allows customers to buy and sell products and services just as they would in a traditional supply chain.’
The new research could weigh heavily on prime minister Tony Blair’s plans to make the UK the leader in e-commerce. The Business Barometer criticised CEOs for not taking the lead in implementing new e-commerce strategies.
Murray Steele, head of strategic management group at Cranfield School, said: ‘Although senior executives see the need for e-commerce, they only appear to see it as an add-on channel to market. They do not propose to change the way they do business, or how they conduct their marketing in support of e-commerce.’
Cowgill Holloway and Warings Business Advisors have merged, with a range of growth plans in the North West put in place
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The Financial Reporting Council has issued guidance regarding the annual reporting of 1,200 large and smaller listed companies. The letter highlighted the key issues and improvements that can be made in the 2016 reporting season