The company has also revealed plans to accelerate its UK reseller partner programme in CRM, financials and logistics to capitalise on opportunities for growth throughout Europe.
Hansa announced a recruitment campaign through which it expects to find new reseller partners in the mid-tier of the market. It expects the width of its product offering and the over-population of existing suppliers’ channels to interest new resellers. It is particularly targeting ‘disillusioned’ SunSystems, Pegasus, Navision and Sage resellers on a regional basis.
Stephen Jay, managing director of Hansa UK, explains: ‘We have identified an excellent opportunity to leapfrog the competition and consider the expansion of our reseller channel programme to be a key-critical aspect of our route to market. Many of our direct competitors are alienating their partners by charging very significant amounts both to sign-on and to renew their partnership agreements.
‘At Hansa we are looking for partners who appreciate what it is to genuinely work together to grow and develop business for the future. ‘We are looking for partners experienced in the implementation of CRM or financial software and with the capability to step up to an enterprise-wide, international solution.’
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