Sage boss apologises to accountants

Sage chief Paul Stobart has apologised to accountants for the company’s
‘complacent’ and ‘dismissive’ treatment of them in the last few years.

Stobart, Sage’s CEO for UK and Ireland, said that while accountants were
powerful influencers for the FTSE100 software company, ‘first and foremost’ they
were customers, which was ‘something we may have forgotten in the past’.

Speaking at Sage’s inaugural event for accountants, Sage Equal Partners, he
added that the profession played a vital role in recommending software to SMEs,
and Sage ‘suffers’ if it does not manage its own relationship with them.

Following his apology, Stobart outlined Sage’s vision for updating its
product suite over the next two years.

With criticism from customers and competitors over the lack of integration
between Sage’s various accounting products, the company is set to pull together
and update its product line, while introducing new modules.

Next month Sage will launch ‘Practice Solution’, which incorporates practice
management and time & fees software, as well as a hub to share data between
the products.

The future will include new Payroll and Line50 Client Manager technology,
plus document management, workflow and company secretarial products. All will
share a common desktop interface.

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