BusinessCompany NewsSage UK to fight ‘gorillas’

Sage UK to fight 'gorillas'

The managing director of Sage UK has spoken of his determination to stand firm against 'gorilla-like competitors', such as Microsoft Business Solutions and SAP.

At last week’s Sage Visions event, Paul Stobart announced the company’s new offensive of splitting into two divisions to concentrate on mid-market and small and medium-sized customers.

‘We can no longer afford to sit back – we have to raise our game,’ said Stobart. ‘Microsoft and SAP are determined and that has woken us up. We have big, bad, ugly, gorilla-like competitors out there and a lot of work to do.’

The new mid-market division will concentrate on specific product lines including CRM, business intelligence and reporting, aimed at various vertical markets.

Tim Osman, head of SMB SAP UK, responded by saying: ‘I believe we do have an advantage in terms of product range and ability to implement over Sage’.

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