Sage UK to fight ‘gorillas’

At last week’s Sage Visions event, Paul Stobart announced the company’s new offensive of splitting into two divisions to concentrate on mid-market and small and medium-sized customers.

‘We can no longer afford to sit back – we have to raise our game,’ said Stobart. ‘Microsoft and SAP are determined and that has woken us up. We have big, bad, ugly, gorilla-like competitors out there and a lot of work to do.’

The new mid-market division will concentrate on specific product lines including CRM, business intelligence and reporting, aimed at various vertical markets.

Tim Osman, head of SMB SAP UK, responded by saying: ‘I believe we do have an advantage in terms of product range and ability to implement over Sage’.

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