The Institute, which has been criticised in the past for its distant approach to the profession, has decided to get a new image to take it into the 21st century.
Creative types after months of fees and consideration have come up with the apt catch phrase ‘create some distance’, full council heard after the election of new president Graham Ward.
‘It creates a distance with our competitors and shows others we are the premier qualification’, full council heard.
New deputy president Michael Groom said: ‘We must look at how communicate if we are going to function at our best.’
Just one half of UK practices have implemented a pricing structure around auto enrolment implementation and advice - with many suffering increased costs
Deloitte's north-west Europe foray; BDO, Smith & Williamson investment paths; Shelley Stock Hutter; and Wilkins Kennedy discussed by editor Kevin Reed on our Friday Afternoon Live broadcast
Accountants should alter their perspective on auto-enrolment to maximise business opportunities, according to Eric Clapton.
Kevin Reed discusses whether new accountancy group Cogital can rival the Big Four...and its likely direction of travel