BusinessCompany NewsAtkins company suffers slim pickings

Atkins company suffers slim pickings

Low-carb food supplier hit by low sales.

Accounting firm Moore Stephens is shortly expected to be appointed as the administrators of fad diet food suppliers Atkins Nutritionals UK.

Link: Sainsbury sees £133m wiped off its turnover

The company, which provides food products for people on the low-carbohydrate Atkins diet has been suffering from poor sales.

Over 30 million people are thought to have tried the Atkins plan, which aims to cut out foods such as bread, potatoes and cereals in favour of high-protein foods such as meat, eggs, butter and cheese.

However, the diet suffered a damaging blow when it was revealed that its creator, Dr Robert Atkins, was clinically obese when he died, while concerns emerged over long-term health effects of the diet.

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