PracticePeople In PracticeTo Affinity and beyond for Breathe.com

To Affinity and beyond for Breathe.com

Affinity International has acquired internet service provider Breathe.com in a £1.75m deal.

Assets gained in the takeover include hardware, software, trade names and other rights which allow Affinity to operate the business. The assets cover a total value of Pounds 450,000 and a goodwill sum of Pounds 1.3m.

Wayne Locher, chief executive at Affinity, said: ‘Breathe represents a very exciting brand in portal delivery. It has considerable potential in its own right. Because of our new e-CRM [customer relationship management] platform, we will be able to operate the Breathe service at a significantly lower cost than a standalone business, and will also be able to offer Breathe customers a significantly enhanced service through the provision of personalised content.’

Breathe has over 600,000 up-to-date users and gets roughly 20 million page impressions every month. However, unaudited management figures for the three months to 31 March 2000 show the business to have made a loss of Pounds 1.7m.

Affinity has supplied virtual ISP services for two years under the Breathe brand, and currently has in excess of 50,000 customers.

The company is also in the process of launching its own e-CRM platform which is aimed at bringing one-to-one marketing and CRM to the ecommerce offerings of its major branded clients.

Yesterday, the ICAEW urged its members to seek an alternative ISP, following news that Breathe.com was up for sale.

‘When we were notified by Breathe that the company had been put up for sale by Great Universal Stores the institute advised any member who is currently using the breathe isp to look for an alternative service immediately. We continue to offer this advice,’ said Sarah Alder, head of digital communications at the ICAEW.

Links

Breathe left gasping by GUS

Breathe sold to GUS for Pounds 1.4m

Related Articles

Is inefficiency stealing your time and money?

Accounting Firms Is inefficiency stealing your time and money?

6m Emma Smith, Managing Editor
CIMA elects new president

Institutes CIMA elects new president

6m Emma Smith, Managing Editor
Transparent currency trade: How to achieve costs visibility

Governance Transparent currency trade: How to achieve costs visibility

6m Emma Smith, Managing Editor
Introduction to KPMG UK’s new leadership team

Accounting Firms Introduction to KPMG UK’s new leadership team

6m Emma Smith, Managing Editor
EY appoints head of UK Infrastructure Asset Intelligence practice

Accounting Firms EY appoints head of UK Infrastructure Asset Intelligence practice

8m Emma Smith, Managing Editor
FRP Advisory expands operation with new office, partner appointments

Accounting Firms FRP Advisory expands operation with new office, partner appointments

10m Emma Smith, Managing Editor
Magma Group announces merger, partner promotions

Accounting Firms Magma Group announces merger, partner promotions

10m Emma Smith, Managing Editor
MHA MacIntyre Hudson advises on management buy-out

Accounting Firms MHA MacIntyre Hudson advises on management buy-out

10m Emma Smith, Managing Editor