Week ahead: Accountant to screen films on the underground

If MotionPoster, the advertising poster company about to launch on the Alternative Investment Market, has anything to do with it, underground passengers will soon be watching what looks like animated films through train windows as they ride to work.

A diverting experience but the key for MotionPoster is whether among all the media available advertisers will go with the MotionPoster concept to target tunnel travellers.

Chief executive Charles Holden, who qualified as a chartered accountant, says: ‘It’s a market people want to reach. There’s already been a huge response from advertising agencies and media buyers already.’

MotionPosters will be a series of backlit pitures placed in tunnels so that as trains pass it appears like a silent movie in the window.

The ambition is to go underground world wide as metro systems, linked to prosperous markets, undergo unprecedented growth. The rail owners, MotionPoster believes, are keen to exploit a new source of revenue.

A placement of shares to institutional investors has already raised £5.63m and MotionPoster’s 30 March launch on AIM should raise even more money for investment.

The company has a test base at Loughborough for the high tech posters but the trick now will be to sell the idea to advertisers.

Michael Pelham, chairman of the company, says: ‘Being quoted on AIM will provide existing and new shareholders with an opportunity to invest in proven and patented technology which delivers a new advertising product to a growing global market.’

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