PracticePeople In PracticeDomains bring high costs to business

Domains bring high costs to business

The seven new top-level internet domains, recently ratified by Icann (Internet Corporation for Assigned Names and Numbers), could cost big business more than £50,000 to maintain.

The warning comes from analyst Gartner, which says global companies could be worst affected.

With the addition of seven domains, along with the ongoing exploitation of more than 150 existing domains, including country-specific addresses, the average global enterprise will be forced to register some 300 name variants by 2001. Gartner said maintaining a worldwide presence of this scale could cost businesses about £50,000.

Audrey Apfel, vice-president and research director at Gartner, said: ‘Organisations have mistakenly assumed that having a domain name with ‘.com’ was enough. Being in ‘.com’ does not mean you are ‘.done’.’

Gartner advises any organisation that has or plans to have an internet presence to develop a domain naming strategy that goes beyond ‘.com’, with multiple names registered in multiple registries.

Factors that will play a part in burning up £50,000 are marketing and branding, legal exposures and liability, registering misspellings and related domains such as -sucks.com and non-English variants.

‘The addition of these seven new high-level domain names by Icann is onlythe tip of the iceberg – organisations must register names in multiple registries for both offensive and defensive purposes, but with the knowledge that no one can cover all the options,’ said Apfel.

‘The future will bring more options, not less. Organisations with no plan for adapting their domain naming strategy to these changes do so at their own peril.’

First published on uk.internet.com.

Links

New top-level domain names targeted

Seven new domain names approved

First UK domain protector launch.

Dotcom domains are running out

  • To search for and purchase a domain name with AccountancyAge.com, click here.

Related Articles

Is inefficiency stealing your time and money?

Accounting Firms Is inefficiency stealing your time and money?

6m Emma Smith, Managing Editor
CIMA elects new president

Institutes CIMA elects new president

6m Emma Smith, Managing Editor
Transparent currency trade: How to achieve costs visibility

Governance Transparent currency trade: How to achieve costs visibility

6m Emma Smith, Managing Editor
Introduction to KPMG UK’s new leadership team

Accounting Firms Introduction to KPMG UK’s new leadership team

6m Emma Smith, Managing Editor
EY appoints head of UK Infrastructure Asset Intelligence practice

Accounting Firms EY appoints head of UK Infrastructure Asset Intelligence practice

8m Emma Smith, Managing Editor
FRP Advisory expands operation with new office, partner appointments

Accounting Firms FRP Advisory expands operation with new office, partner appointments

10m Emma Smith, Managing Editor
Magma Group announces merger, partner promotions

Accounting Firms Magma Group announces merger, partner promotions

10m Emma Smith, Managing Editor
MHA MacIntyre Hudson advises on management buy-out

Accounting Firms MHA MacIntyre Hudson advises on management buy-out

10m Emma Smith, Managing Editor