PracticeConsultingTaking Stock – How to win friends and influence people.

Taking Stock - How to win friends and influence people.

Here’s a lesson in how not to do it. For the ICAEW, one of the key strands to winning the district societies debate will be how it communicates with its members – indeed, a good deal of the row has centred on an apparent failure to fully communicate how the changes will affect the societies.

And the institute’s head of spin, communications director Brian Bannister, will presumably be central to this process.

So it comes as a surprise to hear that Brian failed to show up at a recent society annual dinner at which he was due to speak, owing to what was described as a ‘diary cock up’. And the snubbed society? None other than South Essex, home to district society protester Don Heady.

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