BusinessCompany NewsAlcohol abuse hits financial services sector

Alcohol abuse hits financial services sector

Financial services professionals are the target of an advertising campaign that aims to clamp down on alcohol abuse.

The Priory Group, well known for its work detoxing celebrities, is targeting indulgent financial services professionals in advertising campaign on alcohol abuse.

Link: Striking the right work/life balance

‘Workers in the City are under enormous pressure to perform at peak levels, and many high achievers cope with the stress by using alcohol, cocaine or other substances,’ Neil Brener, a psychiatrist with the hospital chain, told the Financial Times

Brener said some professionals were drinking the equivalent of 35-40 pints of beer a week. Alcoholics Anonymous (AA), meanwhile, is now holding 26 meetings a week in the City. Ten years ago they were holding only 12 such meetings.

Alcohol abuse costs UK industry approximately £3.3bn annually, according to AA.

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