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The move follows a strategic review of the company by PwC, which has led Interflora to consider a change from a membership-owned organisation to a shareholder-based business with external investors.
Interflora is to embark on a series of roadshows around the country to give the 1,850-strong membership the chance to question the proposals.
Chief executive Steve Richards, brought in last September, believes the body needs to modernise to improve decision-making and attract outside investment.
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