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The move follows a strategic review of the company by PwC, which has led Interflora to consider a change from a membership-owned organisation to a shareholder-based business with external investors.
Interflora is to embark on a series of roadshows around the country to give the 1,850-strong membership the chance to question the proposals.
Chief executive Steve Richards, brought in last September, believes the body needs to modernise to improve decision-making and attract outside investment.
Peter Terry joins the North West advisory team
The average cost of fraud increased 35.4% to £3.9m in 2016, compared to 2015 data
Tallat Mahmood appointed to corporate finance team of Top 20 firm
Andrew Tyrie airs views on the Finance Bill, 'Making Tax Policy Better' report, and Brexit