Sir Bob Geldof will receive a £4m government donation to his renewed Live Aid campaign because chancellor Gordon Brown will refund the VAT paid on purchases of the new Live Aid DVD, released today, and Band Aid 20 CD, due for release in December.
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With sales of the DVD expected to reach 500,000 and the new single as much as 1 million, some £4m will be waved by the Treasury.
It follows a similar decision from the original single release and concert in 1985, after months of campaigning from Sir Bob.
‘I want to do everything I can to support their work, and so people can buy the DVD and record this Christmas knowing that all the money they spend will go to support the vital work of the Band Aid Trust in the poorest countries of Africa,’ said Brown.
Sir Bob described the gesture as ‘remarkable’ and one which is ‘wholly in the spirit of Band Aid’.
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