The vogue for acronyms and solid branding continues this week with news that one of the mid-tier’s best performers, Pannell Kerr Forster, has forever changed its monica to the shorter PKF. No longer will anyone answer the phone at Hatton Garden with the sonorous, ‘Parnel Cur Foster, how can I help you?’ No, from now on it will be the initials only for PKS whose managing partner, Martin Goodchild, this week confessed that it was the fact no one could spell the name correctly that prompted the change.
Senior partner Jon Wosner said firms needed good identifiable branding and DKS was no different. TS congratulates the managers in their brave move and prays that in future SKP receives the respect that is due.
Andrew Tyrie airs views on the Finance Bill, 'Making Tax Policy Better' report, and Brexit
In our latest managing partner Q&A looking towards 2017, CVR Global's Richard Toone talks about recruitment, and the potential threat of competition from the legal sector, as key issues for the firm in the coming year
Deloitte to avoid tendering for government contracts over the next six months, to appease Theresa May following consultant's report that painted a less-than-flattering picture of Brexit plans
In our first Q&A looking towards 2017, Menzies senior partner Julie Adams flags up increasing digitisation, aligned with more hands-on consultative services, as the key mix for her practice