The vogue for acronyms and solid branding continues this week with news that one of the mid-tier’s best performers, Pannell Kerr Forster, has forever changed its monica to the shorter PKF. No longer will anyone answer the phone at Hatton Garden with the sonorous, ‘Parnel Cur Foster, how can I help you?’ No, from now on it will be the initials only for PKS whose managing partner, Martin Goodchild, this week confessed that it was the fact no one could spell the name correctly that prompted the change.
Senior partner Jon Wosner said firms needed good identifiable branding and DKS was no different. TS congratulates the managers in their brave move and prays that in future SKP receives the respect that is due.
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Deloitte's north-west Europe foray; BDO, Smith & Williamson investment paths; Shelley Stock Hutter; and Wilkins Kennedy discussed by editor Kevin Reed on our Friday Afternoon Live broadcast
Accountants should alter their perspective on auto-enrolment to maximise business opportunities, according to Eric Clapton.
Kevin Reed discusses whether new accountancy group Cogital can rival the Big Four...and its likely direction of travel