Ernst & Young introduced a new look this week as it unveiled a freshened
up image and colour scheme.
‘Ernst & Young has strengthened its brand, messaging and positioning, in
order to present a more consistent and connected view of Ernst & Young in
its interactions with its people, its clients and the wider communities it
serves,’ the firm said in a statement.
Accountancy Age first reported the firm’s plans to re-brand in
October last year, but this was hotly denied by Ernst &Young’s global press
office at the time.
But a new look was formally released this week. The strapline ‘Quality in
Everything We Do’ will stay the same, as will the logo, but the firm’s ‘visual
identity’ has changed.
The main element of the new look is a grey and yellow ‘beam’, which
represents ‘the process of achieving potential’ and how to ‘harness diverse
inputs to affect results’, the firm said.
The new brand image will be used in printed materials, in the digital
environment, in client reports, on business cards and letterheads and at events.
The move by Ernst & Young is the first re-brand of a giant firm since
Deloitte introduced its ‘green dot’ logo in 2003.
More recently the ICAEW revamped its brand at a cost of 65,000. Grant
Thornton unveiled a new logo and colour scheme earlier this year.
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