The 12-month contract forms part of the government’s initiative to develop the UK as ‘the best place in the world for e-business’ and will assess the impact of e-business on 26 consumer goods and services sectors, including book selling, supermarkets, business services, clothing manufacture and printing.
As part of the contract, PwC will be required to make policy recommendations to the government on how to enhance the environment for e-business in the UK.
Patricia Hewitt, minister for small business and e-commerce, said the awarding of the contract would boost the government’s understanding why some sectors and businesses were exploiting new technologies more effectively than others.
She added: ‘With this knowledge, we can help industry seize the competitive advantage that e-commerce offers, and achieve our goal of making the UK the best place in the world for e-commerce.’
Ed Smith, PwC’s UK board member responsible for e-business, said the firm had secured the contract on the strenght of its e-business credentials.
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