Dinosaur man to lead government’s new small business service

Despite the flood of applicants and initial touting of strong favourite Chris Humphries, Chambers of Commerce director-general, the government said Sargent was ideally suited since he understood the issues facing small businesses.

Small business and e-commerce minister Patricia Hewitt said:’Sargent’s experience of running the FrameStore Group makes him ideally suited for the part of chair of the SBC.’

The newly created council will comprise of 20 staff and act as a buffer between full-time governmental officials and businesses.

The DTI decided to set up this advisory non-departmental public body, independent of the government, following criticisms of increased governmental regulations burdening small businesses. The SBC intends to officially open its doors to the public in early April.

FrameStore creates digital special effects for the advertising media, film and television industries.

Related reading